Last Updated January 2024

<aside> <img src="/icons/no_red.svg" alt="/icons/no_red.svg" width="40px" /> Tips to Avoid Common Mistakes:

• Files must be in mp4 format if site-served
• STV must be 15s or 30s and 1080p
• STV: Videos cannot seem clickable
• STV: No QR code or subtitles should be embedded. Both need to be built in the DSP </aside>

<aside> <img src="https://s3-us-west-2.amazonaws.com/secure.notion-static.com/0bb2b998-a6f9-42e5-bf73-666d93c62284/amazonblack.png" alt="https://s3-us-west-2.amazonaws.com/secure.notion-static.com/0bb2b998-a6f9-42e5-bf73-666d93c62284/amazonblack.png" width="40px" /> Related Amazon Resources

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• Complete Amazon Display Specs
• Amazon Video Ad Tech Specs
• Amazon Guidelines and Acceptance Policies
• Amazon Brand Usage Guidelines
• General creative guidelines
• Approved 3rd Party Providers

<aside> <img src="https://prod-files-secure.s3.us-west-2.amazonaws.com/eee017bc-5229-4448-8ab9-15dc2b860248/ac50ac2b-3a81-47f1-b5a0-e8a2121fc281/Info_Circle.png" alt="https://prod-files-secure.s3.us-west-2.amazonaws.com/eee017bc-5229-4448-8ab9-15dc2b860248/ac50ac2b-3a81-47f1-b5a0-e8a2121fc281/Info_Circle.png" width="40px" /> Information for Video Assets

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Additional Information Video Assets

<aside> <img src="https://prod-files-secure.s3.us-west-2.amazonaws.com/eee017bc-5229-4448-8ab9-15dc2b860248/2ac49b08-01dd-4561-bb83-9e09aecd6ac4/Star_Circle.png" alt="https://prod-files-secure.s3.us-west-2.amazonaws.com/eee017bc-5229-4448-8ab9-15dc2b860248/2ac49b08-01dd-4561-bb83-9e09aecd6ac4/Star_Circle.png" width="40px" /> Streaming TV (OTT) Requirements

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OTT Requirements

<aside> <img src="https://prod-files-secure.s3.us-west-2.amazonaws.com/eee017bc-5229-4448-8ab9-15dc2b860248/a006e222-aeec-4152-b513-d8df63708005/TV_Play.png" alt="https://prod-files-secure.s3.us-west-2.amazonaws.com/eee017bc-5229-4448-8ab9-15dc2b860248/a006e222-aeec-4152-b513-d8df63708005/TV_Play.png" width="40px" /> Streaming TV (OTT) Creative Guidelines

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Streaming TV (OTT) + Display Creative Guidelines

<aside> <img src="https://s3-us-west-2.amazonaws.com/secure.notion-static.com/c56208d3-0ab8-483c-bd5f-efb5aebe0ca1/eos-icons_subscriptions-created.png" alt="https://s3-us-west-2.amazonaws.com/secure.notion-static.com/c56208d3-0ab8-483c-bd5f-efb5aebe0ca1/eos-icons_subscriptions-created.png" width="40px" /> Display Creative Guidelines

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Display Creative Guildelines

<aside> <img src="https://prod-files-secure.s3.us-west-2.amazonaws.com/eee017bc-5229-4448-8ab9-15dc2b860248/c5fdaf28-c48c-44ac-83f9-19a275e7ce3f/3rd_Party_Tags.png" alt="https://prod-files-secure.s3.us-west-2.amazonaws.com/eee017bc-5229-4448-8ab9-15dc2b860248/c5fdaf28-c48c-44ac-83f9-19a275e7ce3f/3rd_Party_Tags.png" width="40px" /> Third-Party Serving

• Advertisers can use third-party video tags from an Amazon-certified third-party vendor.
• The tags must be VAST 2 or VAST 3, and may include VPAID 2
• Revive recommends including VAST 2 tags with media files in every campaign to ensure all supply sources can be used, as some sources do not support VAST 3 or VPAID.
• If a VPAID tag is provided, it has to be VPAID 2.0 JS
• Third-party impression tracking is accepted for specific vendors, please consult your Amazon Advertising representative for details </aside>

<aside> <img src="https://prod-files-secure.s3.us-west-2.amazonaws.com/eee017bc-5229-4448-8ab9-15dc2b860248/101e3714-0825-4f48-a0c2-2e2b40ee8483/Button_Click.png" alt="https://prod-files-secure.s3.us-west-2.amazonaws.com/eee017bc-5229-4448-8ab9-15dc2b860248/101e3714-0825-4f48-a0c2-2e2b40ee8483/Button_Click.png" width="40px" /> Interactive Ad Elements (IAE)

Interactive Ad Elements include capabilities that change the ad (e.g. on screen engagement) or enable engagement on a secondary device (e.g. QR code or Alexa)

• Revive strongly encourages the use of the Amazon Studio QR code template. Advertiser-submitted QR codes will be reviewed on a case-by-case basis.

IAE CX Guidelines

Partial logo and product coverage is only permitted when:

• Multiple products are in the frame and only a portion of the product is covered
• Attribution has been clearly understood by the viewer in the primary product shot logo, enabling the secondary shot to have partial coverage.
• The user has taken an action on the IVA and therefore shown intent.
  • Please note that this is product-specific - any disclaimers, disclosures, claims, product information, and rating information still cannot be covered. </aside>